Facebook Ad Hacks: A/A test
Testing should be a daily part for any marketer, as even small changes to a setup can harvest huge results. A/B testing is one of the most important things to improve performance of your ads and should always be practised in some kind of way, but there can be situations where it is known that a specific creative (combination of image/video, post copy, headline and CTA) is a good ad or a creative has been created by an agency or in-house designers without any variations. There are plenty of scenarios where this strategy can be applied. To make sure that this particular creative will go live and have the best possible chance to perform as intended, there are ways to artificially boost the initial performance. I call it an A/A test hack, and it evolves 4+ identical ads in one ad set. As you don't want to miss out on the engagement from the losing ads, make sure that you are using the same post ID on all ads. By pushing 4 or more identical ads ...