Mikael Friis

I love data. I also enjoy staying healthy, so I’ve joined the two things I enjoy the most and put together a Health Stack for myself. And isn’t the most important “business”, your body? A healthy body and mind are essential to one’s well-being. Granted, the mind is a bit too hard to run casual diagnostics on, so for now I’ll keep monitoring and setting Growth plans for my body. The setup I’m using and describing in this post are all beginner level and there are definitely better technologies out there, but as any Marketer, we can’t always invest in the top programs from the start, but will have to learn by trial and replace as we get along.    Testing is in the fore-front of everything I do.   The Marketing Stack A marketing stack is a group of technologies that marketers leverage to execute, analyse and enhance their marketing activities. A company’s chosen marketing stack is often quite different as each app/technology serves its own purpose that allows compan...

Many people will probably look at the title and be perplexed, because why would you not brand your own direct response campaigns? Isn’t that the purpose; Not only to generate sales but build the brand to support retention? I would completely understand their point of view. On the other hand, there are huge advantages by running unbranded DR campaigns. First off, you are not limited to brand guidelines. Secondly, it’s easier to run Black Hat campaigns…. (Yes, I mentioned “BLACK HAT” and it sounds grim, but it doesn’t have to be).   If you have ever run a Black Hat initiative, you will know that they can be hugely successful (often only in the short run). They tend to have an expiry date just when the performance peaks.     Not Sticking to Brand guidelines Brand guidelines are in place for a reason, a very good reason to be honest. If Coca-Cola started using Pepsi colours in their marketing, this would confuse the consumer. If they started using a tone of voice ...

Are you building an e-mail list but not sure where to get started? Look no further! By extracting publicly listed e-mail addresses you can get super targeted prospects in minutes.  This is nothing different than visiting a website and taking down contact details. By following this guide you are simply automating the gathering process.  DISCLAIMER: I don't take responsibility for the use of the data gathered. Make sure to use the data in accordance with local laws. Combine this with locations and LinkedIn job-titles and the e-mail list is getting hot!   To shed some light of the possibilities with this technique, see the suggested build below (if you just want to test right away, scroll down to -  Type this in Google )   intitle:[ *JOBTITLES* ] " *LOCATION* " [" *E-MAIL PROVI DERS* "] -intitle:"profiles" -inurl:"dir/" site: *LOCAL LINKEDIN SITE* JOBTITLES: CEO, CFO, COO, Manager, Head Of, Doctor etc.   LOCATION: Germany, London, New York, Del...