Mikael Friis

Image by A3DigitalStudio from Pixabay The learnings of this post are mostly personal. Sometimes we need to open up about the times we did not meet the expectations of others and acknowledge that we could have done better. The event below is a prime example of a situation were I didn't live up to my managerial role. “When you make a mistake, there are three things you should ever do about it: admit it, learn from it, and don’t repeat it.” – Paul “bear” Bryant My team and I were working on a large campaign for an international client with a large budget (million+). The project was exhilarating and everyone were determined to deliver world class results. The scale of the campaign was greater than a team of our size would normally handle, but our Director ensured us; if we just worked hard, we would be able to deliver. Not long in this campaign, something TERRIBLE happened. Some of the budgets for the social channels were mixed up and campaigns were set live, resulting in ...

Testing should be a daily part for any marketer, as even small changes to a setup can harvest huge results.  A/B testing is one of the most important things to improve performance of your ads and should always be practised in some kind of way, but there can be situations where it is known that a specific creative (combination of image/video, post copy, headline and CTA) is a good ad or a creative has been created by an agency or in-house designers without any variations. There are plenty of scenarios where this strategy can be applied. To make sure that this particular creative will go live and have the best possible chance to perform as intended, there are ways to artificially boost the initial performance.   I call it an A/A test hack, and it evolves 4+ identical ads in one ad set.  As you don't want to miss out on the engagement from the losing ads, make sure that you are using the same post ID on all ads. By pushing 4 or more identical ads ...

Do you have a need for multiple social accounts and are currently balancing numerous e-mails and passwords? Then this is a solution for you. Learn how to use one e-mail address to manage all your accounts. Yes! you heard right - multiple accounts set up with ONE e-mail. The password can be the same as well, but that is just dangerous (so refrain from that).  Here is what you do: Let's say you need 4 different Facebook accounts. Each account needs an e-mail for the verification process. This is the email you want to use "mail@gmail.com". By adding a "+" (plus) in the mail address, it is possible to create what seems to be a sub e-mail. Write anything you like after the plus. Preferably something that makes it easier to organise the accounts. When signing up for the first account, sign up with this e-mail; "mail +account1 @gmail.com" 2 account: "mail +account2 @gmail.com" I think you are getting the idea, but here is the ...