Are QR codes making a comeback?


I remember playing around with QR codes back in 2016. The possibilities for this technology saw no limits. A few larger brands included it in their big-budget campaigns and then... nothing. It wasn't adopted by the people. Following, it was always kind of added as an after-thought on out-of-house advertising banners. Sometimes completely unimaginative with a link-out to the company's frontpage. 

So what is the reason for this post? An ode to a fallen technology? ON THE CONTRARY

Due to recent world events (read COVID-19) the technology has been dusted off. 

The UK population is being re-educated on how to use QR codes by frequently being prompted by the NHS covid-app to use their phone to scan in public places. πŸ‘©‍🏫

According to a study by the European Journal of Social Psychology from 2010, it was found that it usually takes between 18 and 254 to form a new habit.

It was also concluded that it takes about 66 days for a habit to become automatic πŸ”

By 28 September 2020, 12.4 million people had downloaded the app in the UK. This is 12.4 million people who now have to often scan QR codes in restaurants, pubs, gyms etc.  


In the last 5 years, "QR code" as a topic (Google Trends) had some small spikes in 2016, but nothing compared to the interest starting from March 2020 and the highest peak in September last month (see Google Trends screenshot below. πŸ“ˆ


;


Could we see more companies starting to use this technology in 2021?



Sources:
https://www.healthline.com/health/how-long-does-it-take-to-form-a-habit#:~:text=If%20you%20want%20the%20quick,new%20behavior%20to%20become%20automatic.
https://www.bbc.co.uk/news/technology-54326267





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